Made with Mindfulness
Most household cleaners hide behind unpronounceable ingredients, leaving you guessing what you are using in your home, around your family and pets.
We prefer total transparency. Look up any ingredient we use and see exactly what goes into our products.
Ingredients Glossary
Benzisothiazolinone
What this simply means
Preservative
Derived from
Synthetic origin; used in microscopic amounts to keep water-based formulas free from harmful mold and bacteria.
Calcium Chloride
What this simply means
Enzyme stabilizer & thickness adjuster
Derived from
Mineral salts.
Caprylyl/Capryl Glucoside
What this simply means
Plant-based cleaning agent
Derived from
Plant sugars and fatty acids from coconut or palm kernel oil.
Cationic Softening Agent
What this simply means
Fabric softener & static reducer
Derived from
Renewable plant-derived fatty acids.
Citric Acid
What this simply means
pH adjuster & water softener
Derived from
Citrus fruits; produced via carbohydrate fermentation.
Cocamidopropyl Betaine
What this simply means
Mild cleaning agent & foam booster
Derived from
Fatty acids derived entirely from coconut oil.
Cocamidopropyl Hydroxysultaine
What this simply means
Gentle cleanser & skin conditioner
Derived from
Renewable coconut oil.
Enzymes
What this simply means
Targeted stain & soil remover
Derived from
Natural fermentation of plant-based microbial strains.
Fragrance
What this simply means
Scent experience
Derived from
Synthetic and natural aromatic components curated for clean profiles.
Humectants
What this simply means
Moisture retainer & formula balancer
Derived from
Vegetable-based oils (like glycerin).
Lauramine Oxide
What this simply means
Deep cleaning agent & grease cutter
Derived from
Coconut or palm kernel oil.
Lauryl Glucoside
What this simply means
Plant-derived surfactant & cleanser
Derived from
Corn sugars and coconut oil fatty acids.
Methylisothiazolinone
What this simply means
Preservative
Derived from
Synthetic origin
Non-ionic Surfactants
What this simply means
High-efficiency stain remover
Derived from
Renewable plant sources like coconut, palm, or corn.
Octylisothiazolinone
What this simply means
Preservative
Derived from
Synthetic origin; strictly used to inhibit microbial growth over time.
Sodium Bicarbonate
What this simply means
Odor neutralizer & booster
Derived from
Naturally occurring mineral deposits (baking soda).
Organic Lavender Extract
What this simply means
Natural scent & skin conditioning
Derived from
Steam-distilled organic lavender flowers (Lavandula angustifolia).
Organic Lemon Extract
What this simply means
Natural scent & grease booster
Derived from
Cold-pressed organic lemon peels (Citrus limon).
Organic Pink Grapefruit Extract
What this simply means
Fragrance
Derived from
Cold-pressed organic pink grapefruit peels (Citrus paradisi).
Organic Wild Cherry Extract
What this simply means
Fragrance
Derived from
Extraction of organic wild cherries (Prunus avium).
Sodium Chloride
What this simply means
Natural thickener & formula binder
Derived from
Purified sea salt or rock salt deposits.
Sodium Citrate
What this simply means
Water softener & pH buffer
Derived from
Citric acid.
Sodium Hydroxide
What this simply means
Essential pH balancer
Derived from
Mineral-based saltwater electrolysis.
Sodium Lauriminodipropionate
What this simply means
Surface cleaner & stabilizer
Derived from
Vegetable-based fatty acids.
Sodium Methyl Cocoyl Taurate
What this simply means
Ultra-mild foaming cleanser
Derived from
Coconut oil fatty acids combined with a natural amino acid (taurine).
Stabilizer
What this simply means
Formula shelf-life protector
Derived from
Plant- or mineral-derived complexes.
Tetrasodium Glutamate Diacetate
What this simply means
Eco-friendly cleaning booster
Derived from
Plant materials (often derived from sustainable sugar beets).
White Distilled Vinegar
What this simply means
Natural acid cleaner & descaler
Derived from
Fermentation of natural, sun-ripened grains.
Violet Colorant
What this simply means
Visual colorant
Derived from
Pigment used in minute amounts for color distinction.
Yellow Colorant
What this simply means
Visual colorant
Derived from
Pigment used in minute amounts for color distinction.
Orange Colorant
What this simply means
Visual colorant
Derived from
Pigment used in minute amounts for color distinction.
Red Colorant
What this simply means
Visual colorant
Derived from
Pigment used in minute amounts for color distinction.